Frandinavian

Where French Meets Scandi Style

The Scandinavian stylist, Fillippa Hägg coined the term, Frandinavian, first. Representing a blend of timeless Parisian cuts with the tailored minimalism of the Nordics, the style's very essence champions dressing up without compromising comfort or practicality. Inga Odette, our Creative Director and a Norwegian herself, curates quintessential looks that exude this chic geographical-combo style.

Inga Odette, our Creative Director and a Norwegian herself, curates quintessential looks that exude this chic geographical-combo style.

What is Frandinavian style?

The secret to Frandinavian style is a marriage of the minimalist tailoring popular in Scandinavia with the timeless and chic cuts of French dressing. Take your elevated basics and accentuate them with a fun pop of color or a playful texture or shape. From head to toe, the style embraces polish and elegance while still maintaining an essence of youth.

Fillippa Hägg, who is the originator of the quirky name for the trend, showcases the casual yet polished aesthetic in a blazer x denim combo with a timeless bag. 

What's the best way to style a blazer to embrace the aesthetic's casual yet elevated essence?

A blazer is an absolute staple as the trend tends to contrast workwear with more relaxed separates. Juxtapose the piece with a crisp blouse and some denim, finishing it off with a cool, chunky boot that effortlessly balances the silhouette.

What kinds of statement pieces are quintessentials for pairing with Frandinavian minimalism?

Embrace the bold and bright in a playful accessory while sticking to neutrals for your outfit's base. Whether you opt for a colorful scarf or artfully crafted jewelry, lean towards clean and regal final touches that don't compromise its contemporary appeal.

Look to jane Birkin for chic silk scarf styling that adds dainty flair to any look.

Stefano Pilati 'Arty' Jade Ring | (est. retail $895)
Stefano Pilati 'Arty' Jade Ring | (est. retail $895)
Stefano Pilati 'Arty' Jade Ring | (est. retail $895)
Stefano Pilati 'Arty' Jade Ring | (est. retail $895)
Stefano Pilati 'Arty' Jade Ring | (est. retail $895)
Stefano Pilati 'Arty' Jade Ring | (est. retail $895)
Stefano Pilati 'Arty' Jade Ring | (est. retail $895)
Stefano Pilati 'Arty' Jade Ring | (est. retail $895)

Saint Laurent

Stefano Pilati 'Arty' Jade Ring | (est. retail $895)

What shoe staples are a must-have for embodying the Frandinavian approach to dressing?

Styling a sneaker to a polished silhouette finds that perfect balance between elevated and casual, fusing streetwear inspiration with the otherwise sophisticated aesthetic. For maximum elegance, pair instead to a sleek heeled boot that pulls together the chic ensemble.

What is Frandinavian style?

The secret to Frandinavian style is a marriage of the minimalist tailoring popular in Scandinavia with the timeless and chic cuts of French dressing. Take your elevated basics and accentuate them with a fun pop of color or a playful texture or shape. From head to toe, the style embraces polish and elegance while still maintaining an essence of youth.

Fillippa Hägg, who is the originator of the quirky name for the trend, showcases the casual yet polished aesthetic in a blazer x denim combo with a timeless bag. 

What's the best way to style a blazer to embrace the aesthetic's casual yet elevated essence?

A blazer is an absolute staple as the trend tends to contrast workwear with more relaxed separates. Juxtapose the piece with a crisp blouse and some denim, finishing it off with a cool, chunky boot that effortlessly balances the silhouette.

What kinds of statement pieces are quintessentials for pairing with Frandinavian minimalism?

Embrace the bold and bright in a playful accessory while sticking to neutrals for your outfit's base. Whether you opt for a colorful scarf or artfully crafted jewelry, lean towards clean and regal final touches that don't compromise its contemporary appeal.

Look to jane Birkin for chic silk scarf styling that adds dainty flair to any look.

Stefano Pilati 'Arty' Jade Ring | (est. retail $895)
Stefano Pilati 'Arty' Jade Ring | (est. retail $895)
Stefano Pilati 'Arty' Jade Ring | (est. retail $895)
Stefano Pilati 'Arty' Jade Ring | (est. retail $895)
Stefano Pilati 'Arty' Jade Ring | (est. retail $895)
Stefano Pilati 'Arty' Jade Ring | (est. retail $895)
Stefano Pilati 'Arty' Jade Ring | (est. retail $895)
Stefano Pilati 'Arty' Jade Ring | (est. retail $895)

Saint Laurent

Stefano Pilati 'Arty' Jade Ring | (est. retail $895)

What shoe staples are a must-have for embodying the Frandinavian approach to dressing?

Styling a sneaker to a polished silhouette finds that perfect balance between elevated and casual, fusing streetwear inspiration with the otherwise sophisticated aesthetic. For maximum elegance, pair instead to a sleek heeled boot that pulls together the chic ensemble.

Frandinavian Style

Essentials