In Conversation with In Kind
with leah and hannah
Words By Liz Wynne
Photos by Lacy Kiernan Carroll
In an ocean of clicky headlines and sensationalized stories lives In Kind. The modern lifestyle magazine is on a mission to tell stories, ones of grace and importance. Founded by Leah Melby Clinton and Hannah Weil McKinley, In Kind is devoted to having the conversations that matter- exploring career, style, motherhood, and all the real questions women have.
DoMa sat down with Leah and Hannah to learn all about the homespun project turned biannual print magazine. The friends-turned-business-partners seemed a natural growth of the pair’s experience. The two have spent years working in fashion, editing, and digital media, where they initially connected over the shared mission to tell stories that really matter.
“In Kind started as a homespun, very DIY ‘zine—I called it the Leah’zine—and didn’t have a plan or a true vision, per se.” This lack of plan did not inhibit Leah’s vision however, as she knew the attitude and ethos that would grow into the polished, glossy product it is today. Hannah echoed this thought, that the heart of the magazine was clear from the beginning. “We’re still so interested in the initial idea—in stories that feel personal, the kinds of topics you might be texting about with girlfriends and talking about over dinners—but don’t see as often in big, glossy publications or online.” The magazine gave them the chance to explore real questions about motherhood, career, and relationships with the women they admired
most- an editor’s dream.
Celebrating this journey together, Leah and Hannah note the personal reward of running In Kind with both a business partner and friend.
“Hannah is someone who, first and foremost, is a friend, a mother I admire, and my sounding board for nearly a decade. It’s like I feel the good moments are triplicate: I celebrate them for myself, for our brand, and for her as a person who I’d always want the best for.” Leah also noted the flipside of this, as the switch from personal relationship to cut-and-dry conversations is not always natural. But as Hannah points out, “the challenging conversations that you don’t expect to have as friends and then have to have as partners has only made the relationship stronger. It feels tough at first, but it’s actually been relationship-strengthening; you prove that you can handle it and that you’re better for it.”
