@raineylancaster

Rainey Lancaster

Based in Los Angeles, Rainey Lancaster finds the intersection between entertainment and technology, using it as a tool for brand and content marketing. Having worked for Apple Music and now holding the title of Synergy Marketing Lead for Apple TV+, her knowledge of media and culture informs her style and awareness of current and timeless trends alike. Discover Caroline Constas, Zimmermann and more in this aspirational woman's closet.

What does the word "Muse" mean to you?

A Muse is a source of creative inspiration for someone. For me, inspiration often comes from my friends, my family, my work, and my ultimate Muse - my mom. 

Having a robust experience working in media, from music to television, how do you see the overall entertainment industry influencing your style, as well as the styles of others?

Film and television have a profound influence on fashion, for me on an individual level and for society as a whole. The fashion we see in popular series and films completes character development onscreen, and often inspires the viewer in return to take risks with their personal style. The entertainment industry consistently ignites new trends, and can even bring back historical, vintage styles. 

If you could describe your approach to dress in 3 words, what would they be?

Classic, feminine, elegant. 

Tell us a special memory you have with one of the items you're consigning in your closet.

I wore the Markarian white lattice midi on a river cruise during my wedding weekend with my bridesmaids. It was one of my favorite moments of the weekend, and I hope for another bride-to-be to create special memories in it next!

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@RAINEYLANCASTER